John Friend on the Economics of Teaching Yoga. Part I: “Supply and Demand”

Posted by Jessica Durivage on 8/5/11 in Uncategorized

"As the demand increased, I increased classes. But I didn't increase classes until I had demand." -John Friend

John Friend, Anusara's Titan held down three to four yoga classes a day at Wanderlust, Cali as well as Mayor for the Anusara Village he and his community created for the festival. The village was complete with an art gallery, a tea room, yoga pavillion, acupuncture tent, a Shiva/Shakti Altar and Manduka. Where is My Guru and elephant correspondent, Jessica Durivage talked with John about the noticeable increase in teachers, teacher training and yoga studios in the United States in the last 10 years.

This interview is the first of a series being produced by Where is My Guru for elephant journal called, "Does America Really Need Another Yoga Teacher?" exploring topics such as the economics of yoga, Guru's tradition and lineage, leadership and the explosion of yoga teacher trainings around the world. This is part one of a two part series with John Friend and be on the look out for upcoming interviews with Seane Corn, Dr. Scott Blossom, Dr. Katy Poole, Jeanie Manchester and Yogarupa Rod Stryker.

Read more from Jessica here for Where is My Guru and here for her Elephant Journal pieces (as seen above). 

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