Honest Tea's National Recycling Initiative is Coming to Times Square, NYC!

Posted by admin on 4/25/12 in Uncategorized



Honest Tea is launching a new, national recycling initiative called “The Great Recycle” and offering rewards for participating including restaurant gift certificates, concert and theater tickets, signed guitars and sports memorabilia, yoga mats, t-shirts, cold bottles of Honest tea, and more! 

On Monday, April 30th Honest Tea and partners will erect a 30-foot recycling bin in Times Square and attempt to collect more than 45,000 beverage containers that day – approximately the same number of HONEST beverage bottles typically sold daily in NYC in April. The beverage containers collected will be donated to GrowNYC and recycled into gardening materials that will benefit select NYC public schools.

During “The Great Recycle,” bottles will act as currency. Every bottle recycled in Times Square will be awarded points which can be redeemed at the onsite TRASHed Recycling Store. The more bottles you recycle, the more points you get!

And don’t forget about the ways to multiply your points. For example,


  • 2 recycled beverage containers = 1 free bottle of Honest Tea  
  • 30 recycled beverage containers could be redeemed for a yoga mat* or a Patagonia bag*.
  • 100 recycled beverage containers could be redeemed for a guitar signed by Zac Brown* or restaurant gift certificates*.
  • 500 recycled beverage containers could be redeemed for a Citizen bike*.


*= While supplies last

Can’t make it to NYC? You can participate online and take the recycling pledge to earn points redeemable at Recyclebank. 

For more information please visit www.TheGreatRecycle.com and start collecting your bottles today!



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